Privacy Policy
At Luz Serena Velas, we are committed to protecting the privacy of our customers and online visitors. This Privacy Policy outlines how we collect, use, disclose, and protect information when you visit our online platform, use our services, or interact with us. We handle personal data in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR).
Information We Collect
We collect various types of information in connection with the services we provide and your use of our site. This may include:
Information you provide to us: This includes information you give us when placing an order, creating an account, contacting customer service, or participating in surveys or promotions. This may include your name, shipping address, billing address, payment information, and other contact details.
Information collected automatically: When you visit our site, we may automatically collect certain information about your device and browsing activity. This can include your IP address, browser type, operating system, referral source, length of visit, and pages viewed. This information helps us understand how our site is used and improve the user experience.
Information from other sources: We may receive information about you from third parties, such as partners we work with, public databases, or social media platforms.
Legal Basis for Processing
We process your personal data based on several legal grounds, including:
Performance of a contract: When you place an order or request services from us, we need to process your information to fulfill that contract.
Legitimate interests: We may process your data based on our legitimate business interests, such as improving our services, preventing fraud, or marketing our products, provided these interests do not override your data protection rights.
Consent: In certain cases, we may ask for your explicit consent to process your data for specific purposes. You have the right to withdraw your consent at any time.
Legal obligations: We may process your data when necessary to comply with legal obligations, such as tax or accounting requirements.
How We Use Your Information
We use the information we collect for various purposes, including:
Processing and fulfilling your orders and managing transactions.
Providing, operating, and maintaining our online platform and services.
Improving, personalizing, and expanding our services and offerings.
Communicating with you, including responding to your inquiries and providing customer support.
Sending you promotional communications, newsletters, and marketing materials, in accordance with your preferences.
Monitoring and analyzing usage and trends to improve your experience.
Detecting, preventing, and addressing technical issues and security incidents.
Complying with legal obligations and enforcing our terms and conditions.
Sharing Your Information
We do not sell or rent your personal data to third parties. We may share your information in limited circumstances, such as:
Service Providers: We may share data with trusted third-party vendors, consultants, and service providers who perform services on our behalf, such as payment processing, order fulfillment, data analysis, marketing assistance, and hosting services. These parties are contractually obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.
Legal Requirements: We may disclose your information if required to do so by law, legal process, or governmental request, or to protect the rights, property, or safety of Luz Serena Velas, our customers, or others.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
With Your Consent: We may share your information with third parties when we have your explicit consent to do so.
Data Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee its absolute security.
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
Your Data Protection Rights
Under applicable data protection laws, including GDPR, you have certain rights regarding your personal data. These rights may include:
The right to access the personal data we hold about you.
The right to request rectification of inaccurate or incomplete data.
The right to request erasure of your personal data under certain conditions.
The right to request restriction of processing of your personal data under certain conditions.
The right to object to processing of your personal data under certain conditions (e.g., for direct marketing).
The right to data portability, allowing you to receive your data in a structured, commonly used, and machine-readable format and transmit it to another controller under certain conditions.
The right to withdraw consent at any time where we are relying on consent to process your data.
The right to lodge a complaint with a supervisory authority.
To exercise any of these rights, please contact us using the physical address provided below. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights).
Cookies and Tracking Technologies
Our site may use cookies and similar tracking technologies to collect information about your browsing behavior. Cookies are small data files placed on your device. We use cookies to improve our services, analyze site usage, personalize content, and for marketing purposes. You can manage your cookie preferences through your browser settings.
Children's Privacy
Our online platform and services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that a child under 16 has provided us with personal data, we will take steps to delete such information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this policy periodically.
Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, you may contact us at the following physical address:
Luz Serena Velas
1589
Rua Haddock Lobo,
Conjunto 502,
São Paulo, São Paulo,
01414-002
Brazil